Al Ries; Jack Trout

Positioning: the battle for your mind

New York: McGraw-Hill, c2001

ISBN: 978-0071359160

LCC: HF5827.2.R53 2001

A classic, as they say. Articulates the notion that successful marketing comes not from a quantity of impressions nor from having a persuasive sales message, but from owning a “position” within the prospect’s mind. Do something really well, and be the only one who does it. Recommended.

Tags: books, marketing, Ries, Trout