Disruption: overturning conventions and shaking up the marketplace
Jean-Marie Dru
New York: John Wiley & Sons, c1996
ISBN: 978-0471165651
LCC: NF6178.D78 1996
It’s this easy: identify conventions, develop a strategy to disrupt those conventions, and use that disruptive strategy to inform a vision for your brand. And, since it was the mid-90s, the whole process is non-linear. Recommended, if only so that you can say “Yeah, I read that” next time you’re at a party.
