Attention!: how to interrupt, yell, whisper, and touch consumers

Ken Sacharin

New York: Wiley, 2001

ISBN: 978-0471389972
LCC: HF5823.S154 2001
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Strategies for breaking through media clutter. For example, when everyone shouts, whisper. Or, in a saturated marketplace, find a less crowded corner to do business in. Never heard that one before.

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