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Luke Sullivan

New York: John Wiley, c1998

ISBN: 978-0471281399

LCC: HF5825.S88 1998

The main theme of this book is “How to create great ads without selling out,” and as such it provides a major apology for the kind of advertising that seeks to entertain consumers and indulge creatives. People watching the sales curve: prepare to be offended. Nonetheless, it contains some thought-provoking material and genuine insight. Recommended.

Tags: books, advertising, Sullivan

James B Twitchell

New York: Crown Publishers, 2000

ISBN: 978-0609807231

LCC: HF5811.T9 2000

Written by an academic for a popular audience, this book describes the cultural effects of advertising in the past 100+ years. Notable discussions include P.T. Barnum, Coca-Cola’s Santa, LBJ’s “Daisy” commercial, and De Beers’ “Diamonds Are Forever.” Of limited use to people interested in marketing or advertising strategy, but full of history and cultural relevance. Recommended.

Tags: books, advertising, Twitchell

Larry Dobrow

New York City, N.Y.: Friendly Press, c1984

ISBN: 978-0914919001

LCC: HF5813.U6D55 1984

A coffee table book of campaigns from the 1960s. A good, if somewhat brief, introduction to the “Creative Revolution,” and to the work of Doyle Dane Bernbach in particular. Recommended for the Volkswagen ads.

Tags: books, advertising, Dobrow

Al Ries; Laura Ries

New York: HarperBusiness, 2002

ISBN: 978-0060081997

LCC: HF5823.R642 2002

Claims that advertising has lost almost all credibility with consumers, and that public relations and positive press are more effective means of building a brand. The most interesting point is that traditional advertising is only effective as positive reinforcement for “megabrands” that already enjoy widespread consumer acceptance.

Tags: books, advertising, public relations, Ries

Sean Brierley

London; New York: Routledge, 1994

ISBN: 978-0415243926

LCC: HF5823.B7273 1994

A textbook-like description of traditional advertising methods and techniques. Very British.

Tags: books, advertising, Brierley

Leslie Butterfield (ed.)

Oxford: Butterworth-Heinemann, c1997

ISBN: 978-0750631297

LCC: HF5823.E93 1997

Published by the UK’s Institute of Practioners in Advertising, this book is primarily about market research and account planning. Of limited use for creatives, but provides a good big picture of the modern agency.

Tags: books, advertising, Butterfield

Howard Luck Gossage

Chicago, Il: Copy Workshop, c1995

ISBN: 978-0962141539

LCC: HF5823.G623 1995

Contains the full text of Gossage’s book “Is Advertising Worth Saving?” as well as accounts by his peers of his style, attitude, and approach to advertising (and life). Highly Recommended.

Tags: books, advertising, Gossage

David Ogilvy

New York: Crown, c1983

ISBN: 978-0394729039

LCC: HF5823.O36 1983

Contains much of the same material as “Confessions,” but illustrated with layouts from successful campaigns. Recommended.

Tags: books, advertising, Ogilvy