When advertising tried harder
Larry Dobrow
New York City, N.Y.: Friendly Press, c1984
ISBN: 978-0914919001
LCC: HF5813.U6D55 1984
A coffee table book of campaigns from the 1960s. A good, if somewhat brief, introduction to the “Creative Revolution,” and to the work of Doyle Dane Bernbach in particular. Recommended for the Volkswagen ads.
Tags: books, advertising, Dobrow
