Hey, Whipple, squeeze this!
Luke Sullivan
New York: John Wiley, c1998
ISBN: 978-0471281399
LCC: HF5825.S88 1998
The main theme of this book is “How to create great ads without selling out,” and as such it provides a major apology for the kind of advertising that seeks to entertain consumers and indulge creatives. People watching the sales curve: prepare to be offended. Nonetheless, it contains some thought-provoking material and genuine insight. Recommended.
Tags: books, advertising, Sullivan
