Test2

James B Twitchell

New York: Crown Publishers, 2000

ISBN: 978-0609807231

LCC: HF5811.T9 2000

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Written by an academic for a popular audience, this book describes the cultural effects of advertising in the past 100+ years. Notable discussions include P.T. Barnum, Coca-Cola’s Santa, LBJ’s “Daisy” commercial, and De Beers’ “Diamonds Are Forever.” Of limited use to people interested in marketing or advertising strategy, but full of history and cultural relevance. Recommended.

Tags: books, advertising, Twitchell